What is Postpartum
Postpartum’s literal meaning is the time after childbirth by a mother. The period of postpartum is four to six weeks, straight after birth. There is a common occurrence among women after giving birth, “baby blues”, when the mother constantly feels sad or empty, within a few days after giving birth. If the feeling continues and does not recede within three to five days, the mother may have postpartum depression. However, postpartum depression in mothers can be coped with carrying out certain routines. Firstly, it is advisable for the mothers to carry out light exercises like walks around the neighbourhood when free. There have been researches that explain that exercise may have an antidepressant effect as exercising in general increases the flow of dopamine hormone in the body. Secondly, the mother needs to maintain a healthy diet by consuming nutrition-filled food. Next, the mother may be thinking that she must stay with her newborn baby at all times and only focus on breastfeeding or other household chores. However, the mother must find time for herself and consider it a resting time, at least once a week. Lastly, mothers need to resist the feeling of wanting to be in isolation. Therefore, mothers should have a social interaction every day, be it with neighbours or other family members. Postpartum does not only revolve around the woman’s emotions, but also their body’s physical well-being, and therefore it is important to buy postpartum care products Malaysia.
What are Postpartum Care Products?
After delivering a baby, the mother requires at least a month or two to recover from childbirth, especially after natural vaginal childbirth. After childbirth, the women need to start adjusting to motherhood. Although it’s important to care for your baby, you also have to take care of yourself. There are challenges to face in their everyday lives, particularly for a new mother. It is a very different experience that can be confusing for some. It can be tiresome and cause frustration as the mother needs to frequently feed and change the baby. However, it will slowly but eventually become a routine and with certain compromises and assistance, it will become a normality that the mother and baby will be able to bond. During the postpartum period, there are many things and products that the mother will be in need of, such as comfortable sweatpants, nipple cream, postnatal vitamins as supplements, a particle, a prescribed facial cleanser, and frequent checkups at clinics and hospitals. That being the case, it is clear that the total expenditure including the duration before pregnancy, during pregnancy, and after pregnancy is high and may result in some families or single mothers being unable to support themselves and their families throughout the process. This is why there are certain aspects and actions implemented by a country’s government that can be beneficial to families when taking care of the new mother and newborn baby. The three actions that can be carried out by the government are providing subsidization to the purchasing of postpartum care products and services, increasing in national manufacturing of these postpartum care products to be sold within the country and exported, and executing campaigns that promote the awareness of postpartum care in general and its importance.
Subsidization in the Marketing of Postpartum Care in Malaysia
Subsidization is a benefit given by the government to groups or individuals who work in the manufacturing sectors in form of tax reductions or cash payments. Some may wonder how this subsidization will assist. The thing is when subsidizations are provided to the sectors that manage the manufacturing of the postpartum or pregnancy care products in general, the selling price of the products can be reduced and be affordable for the users. The subsidy will generally reduce the price paid by the buyers and increase the output of the products being manufactured as the expenses during the process of manufacturing is lowered and gives encouragement to grow the quality of the products’ output.
Increase in National Manufacturing of Postpartum Care Products in Malaysia
When the country increases the manufacturing of products within the country, consumers are able to avoid spending double the cost as compared to when they buy imported products. Imported products are after all subjected to high taxes and in some cases, delivery fees. Therefore, it would be better to support the nationally made postpartum products to be bought by the nationals and slowly export these products as well. Exporting will help in boosting the country’s economy and make it a respected and known country across the world. To carry out the exportation of the products, it is crucial that the postpartum care products are made according to suitable standards and the quality of each batch of products made is maintained thoroughly. Sustaining a good outcome of product quality will make the brands and products reliable and trustworthy. To add on, customer service and product support will also be advantageous. For instance, if there are products that go through damage, and there is support for fixing the damaged part of the product, consumers can avoid spending more on having to purchase the whole product again as they only pay for the service and changing of a certain part of the product.
Execution of Campaigns on Postpartum Care
We gain many things from the internet and social media. These platforms are popular among the young generation as a medium for entertainment, sharing information, and awareness. Since social media is well known, promoting and sharing information about campaigns on postpartum care through the internet and social media platforms will increase awareness about the importance of postpartum care and its required products. For instance, if a campaign or run for postpartum care products is to be carried out, posting the details and registration links on Instagram may help in reaching more individuals as compared to just handing out flyers. The information can be shared through WhatsApp groups as well.
